The team behind Kick-Ass bring that same reverent irreverence to the spy genre in this comedy-action-thriller that aims to bring the fun of ’60s/’70s spy-fi back to a genre that’s become oh so serious.

Developed alongside the Mark Millar/Dave Gibbons comic book The Secret Service, Matthew Vaughn’s film casts Colin Firth as Harry Hart, an agent for an independent intelligence operation, Kingsman, who recruits council estate kid Eggsy (Taron Egerton), the son of a fallen comrade, into the group’s elite training programme. As Eggsy battles tough training challenges and the snobbery of his Oxbridge-sourced competitors, Harry investigates suspicious tech mogul Richmond Valentine (Samuel L. Jackson), who is secretly kidnapping people of importance and publicly giving away free SIM cards to everyone on the planet, but for what nefarious purpose?

There are several things going on in Kingsman that make it a uniquely entertaining proposition, especially in the current blockbuster climate. Part of the setup is “My Fair Lady with gentlemen spies”, as chavvy Eggsy is reshaped to be an old-fashioned besuited gent, inspired by the story of how Dr. No director Terence Young took a rough young Scottish chap called Sean Connery under his wing and taught him how to dress and behave as a gentlemen in preparation for his star-making role as the original superspy. It’s one of those ideas that you wonder why no one thought of developing into a fiction sooner. It could have come across as datedly classist, but Vaughn and co-screenwriter Jane Goldman nail it as a 21st Century character arc: being a gentlemen is not about speaking correctly or lording it over the lower classes, but about a universal level of good behaviour, politeness, and doing the right thing. It successfully and acutely dodges any potential accusations of classism.

An even bigger part of the film’s triumph, and what likely led it to over $400 million worldwide in spite of its higher-than-PG-13 classifications (it’s Vaughn’s highest-grossing film to date, incidentally; even more so than his X-Men instalment), is that it takes the ever-popular James Bond formula and brings it up to date. However much you might love Casino Royale and Skyfall (and I do), the Bourne influence is undeniable. They’re not Bond movies in the same mould as the Connery and Moore movies that established the franchise’s enduring popularity around the globe; they’re modern thrillers, faithful in their way to Ian Fleming’s creation, but also zeitgeisty. Vaughn and co have looked at the DNA of those ’60s and ’70s Bond classics and given them a fresh lick of paint. So we have just-beyond-possible gadgets, a megalomaniacal supervillain, complete with epic mountain base, his own personal army, a physical tic, a uniquely-gifted almost-superhuman henchwoman, and a tongue-in-cheek tone that isn’t all-out spoof but lets you know no one believes any of this could actually happen and that’s OK.

Despite the overall tone of modern blockbusters, I don’t think the appetite for movies like this ever went away; or if it did, it quite quickly made a resurgence: a similar itch has been scratched in recent years by superhero movies, especially the Marvel ones. Audiences — or, perhaps, studio execs — seem currently more ready to accept outlandish action sequences, melodramatic stakes, and an occasionally-humorous tone if they were dressed up in colourful suits and pitched in the realm of sci-fi/fantasy, rather than the supposed real-world universe of spy movies. What the worldwide success of Kingsman proves is that audiences don’t need the set-dressing of superpowers to accept an action movie that’s less than deadly serious. It’s a place I don’t think the Bond movies could go anymore — not without accusations of returning to the disliked Moore or late-Brosnan films — but it’s one many people clearly like, and Kingsman fulfils it.

Another clever move by Vaughn and co was to aim it at adults. Every blockbuster is PG-13 these days to keep the box office high, but Kingsman shows you can cut loose and still make good money. By specifically setting out to make an R-rated version of the classic Bond formula, everything gets ramped up to 11. On the one hand, that earns the controversy of That Joke in the final act (as Vaughn has said, not wrongly, it’s a variation on the classic Bond film finale; Mark Strong’s Merlin even closes his videoscreen, Q-style), but on the other it allows for crazed action sequences. The (faked-)single-take church massacre has to be seen to be believed; a highly-choreographed orgy of violence that is a marvellous assault on the senses, demonstrating the benefits of clear camerawork and highly-trained professional stunt- and effects-people over fast-cut close-up ShakyCam handwavery. Later on, a certain sequence set to Land of Hope and Glory would be inconceivable in any other movie. Things like this perfectly demonstrate why the world needs these less-than-serious kinds of film: they let creativity loose, crafting moments and sequences that are exciting, funny, unique, and memorable.

Criticisms of the film tend to pan out to nought, in my opinion. Is there too much violence? There’s a lot, certainly, but part of the point of that church sequence (for instance) is just how long it goes on. Other excellent action sequences (the pub fight you might’ve seen in clips; the car chase in reverse gear; the skydiving) aren’t predicated on killing. Similarly, Samuel L. Jackson’s baseball-capped lisping billionaire is a perfect modern riff on the traditional Bond villain, not some kind of attack on Americans or people with speech impediments. Some have even attempted a political reading of the film, arguing it’s fundamentally conservative and right-wing because the villain is an environmentalist. Again, I don’t think the film really supports such an interpretation. In fact, I think it’s completely apolitical — just like its titular organisation, in fact — and such perspectives are being entirely read into it by the kind of people who read too much of this kind of thing into everything.

If there’s any fault, it’s perhaps in an overabundance of ideas. One fewer training sequence might’ve been better — but then, which would you lose? Based on the trailer, some scenes were cut as it is (sadly there’s no deleted scenes section on the Blu-ray), and the film doesn’t really outstay its welcome. For me, it wasn’t as balls-to-the-wall revolutionary as Kick-Ass and, when we have actually had lighter-toned action films in the past few years, it doesn’t reconstruct its genre quite as much as Vaughn and Goldman’s adaptation of Stardust did for fantasy.

Not everything hinges on being wall-to-wall groundbreaking, though, and Kingsman has so much to recommend it. It ticks all the requisite boxes of being exciting and funny, and some of its sequences are executed breathtakingly. The plot may move along familiar tracks — deliberately so — but it pulls out a few mysteries and surprises along the way. There’s an array of likeable performances, particularly from Firth, Egerton (sure to get a lot of work off the back of this), Jackson and Strong, and Sofia Boutella’s blade-legged henchwoman is yet another why-has-no-one-done-that great idea.

I’m more than happy for the Bond series to carry on down its current, serious-minded path, but I’m ever so glad Kingsman has come along to provide the level of pure entertainment and unabashed fun that series used to do so well. If they can keep this quality up, may there be many sequels.

Kingsman: The Secret Service is released on DVD and Blu-ray in the UK today, and the US tomorrow.

It placed 13th on my list of The 20 Best Films I Saw For the First Time in 2015, which can be read in full here.

* During editing, the BBFC advised the film would receive an 18 certificate unless changes were made. The submitted version was classified 15. Normally such edits are applied globally (despite what some websites like to claim), but this has been a less clear case: vastly different running times were posted by the BBFC and their German equivalent, but Vaughn stated in an interview that nothing was cut for the UK. Now, the UK and US Blu-rays have identical running times, so it seems likely he was (unsurprisingly) telling the truth. Another “the UK version is cut!” storm in a teacup? Yessir. ^