Christmas adverts are all the rage these days, thanks to the likes of John Lewis and their beautifully affecting tributes to the holiday season / twee pieces of emotionally manipulative crap (delete as appropriate). This year clothes retailer H&M got in on the act by hiring everyone’s favourite go-to example of an idiosyncratically quirky director, Wes Anderson, to helm a short film-cum-advertisement — the first part of that equation being why I’m reviewing it here.

For me, Anderson pitches the tone just right. Rather than making a four-minute festival of sappiness that rots your brain with its generic sugary sentiment, or a music video for a slow breathy cover of a once-famous song, or a long build-up to a cheap punchline, Anderson instead brings his own familiar style to a brief narrative that comes to a surprisingly heartwarming conclusion. In the process, he’s made an advert that doesn’t feel like an advert — another reason to factor it in here.

I suppose for that same reason it almost fails — I’m no more or less likely to shop at H&M than I was before (in truth, I had to even double check they were a clothes retailer) — but as brand awareness goes, well, it doesn’t make me want to kick their teeth in until they go away and never bother me with one of their stupid adverts every again. Suck on that, John Lewis.

Come Together can be watched on YouTube here.